Maison Bayard has been establishing unique and highly specialised expertise in Picardy’s Santerre region since 1910.
It is run by enterprising farmers, Françoise and Bertrand Bayard, who rear Hampshire sheep and grow sugar beet, high quality cereals and potatoes.
Maison Bayard has been establishing unique and highly specialised expertise in Picardy’s Santerre region since 1910.
It is run by enterprising farmers, Françoise and Bertrand Bayard, who rear Hampshire sheep and grow sugar beet, high quality cereals and potatoes.
Bayard is a pioneering brand that constantly seeks to explore new markets. In 1997, the firm decided to broaden its production of high quality flavoursome potatoes by distributing crops grown by thirty or so other growers under a new label, Bayard Distribution. This new venture has helped them to become renowned potato experts. Bayard’s core values include:
Preserving the family’s traditional know-how while simultaneously developing a unique vision of the potato in France and internationally
Treating potatoes with great care and attention from the time of planting through to their sale.
A pioneering family
The Bayard family’s enterprising spirit continues to run strong. In 2008, their daughter Adèle (a marketing graduate specialising in Rural Law and the Agricultural Economy) who had always followed the family’s developments, joined the family firm.
As did their son, Florent (former Communications Director for the town of Enghien) in 2017.
These “leaders” manage the company with determination and enthusiasm. Human interaction is very important to them as they are, above all, a close-knit family. They share a passion for discovery, exploring new regions and sharing their newly unearthed culinary findings – potatoes, precious tubers, “little” gems – as widely as possible.